Overview

Design thinking is a human centered approach to innovation that looks at innovation through the eyes of the people. It is rooted in an innovative and creative culture that seeks to combine empathy towards people with enthusiasm and curiosity for current and future trend as well as with entrepreneurial spirit to turn ideas into reality.

It involves methods and tools from the fields of design and ethnography as well as practical skills from the field of engineering and analytical and strategic skills of business. And with this we will be able to change mindset from problem focused to solution focused and more importantly action oriented.

Duration

2 Days

Who Should Attend

The workshop is targeted at professionals and executives from all industries who are responsible for tackling strategic challenges in their organization.

Objectives

By the end of the session, you would be able to:

  • Understand the design thinking process
  • Instill creativity and lateral thinking
  • Able to tackle Big project with the module
  • Develop deep understanding on consumer insight
  • Reduce risk and accelerate learning through low resolution prototyping
  • Build a radically collaborative culture among each other
  • Learn to work in a diverse team to solve strategically difficult challenges
  • Bring the concept back and implement in the workplace

Course Outlines

Design Thinking Introduction

  • Understanding Design Thinking Concept
  • 5 stages of Design Thinking
  • Design Thinking Challenge

Empathy Fieldwork

  • Develop background knowledge as a springboard to address the Design Challenge. Observation and interview activities to help the team develop a sense of empathy.

Define

  • Results are synthesized based on the empathy fieldwork. A conceptual framework to yield a description of the solution space is developed and participants will be challenge to see, think and feel like their consumer.

Ideate

  • This is the stage where we generate ideas; participants will be put into process where countless ideas are generated through various methods of brainstorming and discussion.

Prototype

  • Ideas are turn into prototypes which are physical or visual representation of idea. It is a way to convey an idea quickly, with low cost of investment using our unique materials.

Testing

  • Any design / process is useless if the customer would not want to use it, the testing process is whereby the participant will test their product with the customer to obtain insight and feedback to improve their design.

Bringing Design Thinking back to Workplace

  • Participants will be asked to formulate steps of implementation in their workplace.

Inhouse Training Framework - ADDIE Model

In GIN, we will work with you to modify courses or develop one to meet the specific requirements of your business. To assure your investment on training is not wasted and to maximize the value of the in-house program, we apply the ADDIE model – a dynamic, flexible guideline for building effective training and performance support tools. You may learn more about ADDIE model here.

Contact Us for Quotation

Contact us now for training at the Venue and Date of your choice throughout Malaysia and Internationally. Do let us know what is your expectation, number of participants, participants' profile and your preferred date and venue.