The Art of selling goes beyond any normal sales training by focusing on the people aspect of the sales which is the salesperson and the customer. This program entails a lot of technique from NLP and Psychology that can be used to facilitate relationship building with customers and prospective customers. The course will help the salesperson to become sensitive to the shifts in behavior, and attitudes of others and this positive approach will lead to increased confidence in approaching anyone.


2 Days

Who Should Attend

All Sales Professionals: Junior Sales Representatives, Account Executives, Sales Manager, etc. would benefit from improving their skills in these essential sales and selling areas


By the end of the session, you would be able to:

  • Set Goals effectively for personal growth
  • Understand the psychology of sales and people
  • Utilizing NLP to Influence
  • Develop the skills for effective and strategic key account planning
  • Understand why maintaining “open” communications is essential to allow the free exchange of ideas
  • Learn to ask the key questions that stimulate discussion that leads to a sale
  • Learn the steps of a persuasive presentation
  • Master active listening techniques to better connect with & understand clients
  • Manage the sales process by understanding where the sale is & how to keep the momentum moving forward
  • Deliver presentations that sell
  • Handle objections professionally & effectively
  • Master highly effective closing techniques
  • Follow-up to develop long-term relationships & future business

Course Outlines

Module 1 – Personal Growth

  • Understanding current self
  • Setting personal goals
  • The character needed to be a successful salesperson
  • Staying focus

Module 2 – Sales Psychology 101

  • Building Rapport
  • Mirroring, leading representation bias
  • The Importance of Language Control

Module 3 – The Power of Persuasion

  • The psychology of Influence (The Power of The Brain)
  • Influence anyone with NLP techniques
  • Story telling “your way to the heart”

Module 4 – Walk the Talk

  • Approaching and influencing strangers
  • Selling to strangers
  • Anchoring belief with NLP

Module 5 – Generating Desire and Building Value

  • Highlighting targeted and relevant USP to client
  • Develop laser sharp listening skills

Module 6 – Dealing with Objections and Conflicts

  • Understand the common objection and solution
  • Basic and advance strategies
  • Why are we afraid of Rejection?

Module 7 – The Essence of Sustainable Growth

  • Powerful closing technique (Timing is everything)
  • Follow Up the right way
  • Strategy on getting referral

Module 8 – Manage Your Pipeline

  • Creating a system that works – Managing Data
  • The stages from prospect to customer
  • How to determine your prospect stage

Inhouse Training Framework - ADDIE Model

In GIN, we will work with you to modify courses or develop one to meet the specific requirements of your business. To assure your investment on training is not wasted and to maximize the value of the in-house program, we apply the ADDIE model – a dynamic, flexible guideline for building effective training and performance support tools. You may learn more about ADDIE model here.

Contact Us for Quotation

Contact us now for training at the Venue and Date of your choice throughout Malaysia and Internationally. Do let us know what is your expectation, number of participants, participants' profile and your preferred date and venue.