Shipping Functions and related activities are to be reckoned as a fulfillment and tactical process and not merely an operational business activity. In global shipping, at each segment of the sea distribution chain, the cargo flow must be identified and relevant beneficiaries should be aware of their role and liability.

The bill of lading acts a s a legal safety net for the consignor, consignee and carrier within their limitation and scope. However, in the contract of affreightment, the carrier is protected more and immunized to most aspects of the shipping contractual undertakings.


2 Days

Who Should Attend

This course is specially designed for all Shipping Personnel, Executives and Managers. Is beneficial and relevant to staff from:

  • Logistics
  • Distribution
  • Procurement
  • Marketing
  • Planning
  • Costing and Finance


By the end of the session, you would be able to:

  • Learning to interpret bill of Lading and the contract of affreightment.
  • Understanding the terms and conditions in the carriage of goods by sea.
  • Familiarizing the pitfalls and shortfalls of bill of lading in fulfillment chain.
  • Addressing the global risks and costs factors of bill of lading in practice.
  • Build your confidence while working with the freight forwarders.
  • Build a more productive relationship with the top management.
  • Extend your professional skills and add your career value.

Course Outlines

The Roles and Responsibilities of Shipping Service Providers and Users

  • Non nominated and nominated parties in the sea distribution chain
  • Types of carriers and liners versus types of forwarders and non vessel operators
  • Complementary roles of the port and terminal operator including customs

International Sea Transport Conventions in Global Shipping

  • Explaining the Hague and Hague Visby ruling and implications
  • Explaining the Hamburg ruling liberalization and implications
  • Explaining the contemporary Rotterdam ruling and implications

Functionality and Purpose of the Bill of Lading in Contractual Practice

  • The immunity factors of the carriage of goods by sea act
  • The empowerment rights of ship owner in discharging duties
  • The litigation weakness of cargo owner in shipping disputes

Different Types of Bill of Lading and Their Virtual Interpretation

  • The 4 integration bill of ladings focusing the transport modes and routing
  • The 4 functionality bill of ladings highlighting the basic application
  • The 2 neutrality bill of ladings exposing the vulnerability of inherent risks

Characteristics and Features of a Master and House Bill of Lading

  • The operational weakness of the house bill of lading
  • The volatility usage of the master bill of lading
  • The collusion intensity of the master and house bill of lading

Ways to Control and Manage the Bill of Lading in Use

  • Analyzing the tactical issues in the pre departure planning stage
  • Analyzing the viability and authenticity of the contractual parties
  • Analyzing the destructive threats of the carrier’s voyage and routing

Forming Shipping Strategies in the Execution of Bill of Lading

  • Using the ‘shipping partnership’ approach in aligning contractual strength
  • Deploying the ‘risk point’ methodology in reinforcing fulfillment level
  • Adopting the ‘lead time gap’ fundamentals in mitigating risk barriers

Inhouse Training Framework - ADDIE Model

In GIN, we will work with you to modify courses or develop one to meet the specific requirements of your business. To assure your investment on training is not wasted and to maximize the value of the in-house program, we apply the ADDIE model – a dynamic, flexible guideline for building effective training and performance support tools. You may learn more about ADDIE model here.

Contact Us for Quotation

Contact us now for training at the Venue and Date of your choice throughout Malaysia and Internationally. Do let us know what is your expectation, number of participants, participants' profile and your preferred date and venue.