This 2 days workshop is designed to help you clarify how you wish to present yourselves, recognize how you are perceived by others and understand how to convey the desired impression for maximum positive impact.

You will understand the importance of personal branding, learn about your personality and communication styles, discover your inner strengths and weaknesses develop your USP and promote your personal brand through your professional image, presentation and the power of social media.


2 Days

Who Should Attend

Team leaders, Managers, Executives, Salespeople, Personal Assistants and anyone interested to learn about and improve their personal brand.


By the end of the session, you would be able to:

  • Understand the importance of personal branding for professional success
  • Identify your personal brand – Core Values and Beliefs, Unique Qualities and Capabilities
  • Understand your   Personality type and communication style
  • Discover your strengths and weaknesses, improve your key employee skills
  • Develop your Unique Selling Proposition and position your talents in the market
  • Improve your professional image and grooming
  • Develop your professional reputation and social media presence
  • Create an Personal Branding Action Plan

Course Outlines

Understanding Personal Branding

  • Why personal branding is essential in career success
  • Importance of professional reputation to the organization
  • How are you perceived now – your professional presence
  • How do you project excellence in your organization

Identifying your Personal Brand

  • What is your Personality type
  • Self Assesment- Personality Profiling
  • What are your strengths and weaknesses
  • Identifying your core values and beliefs
  • Defining your unique qualities and capabilities

Creating your Personal Brand

  • Improving your relevance in the human capital global market
  • Establishing performance standards
  • Identifying your professional vision, goals and objectives
  • Create your Brand statement and Brand vision

Communicating Positively and Professionally

  • Understanding verbal and non verbal communication
  • What is your communication style
  • Group Activity- VAK Communication Assesment
  • Recognizing the strengths and weakness in your current communication style
  • Improving your Body Language

Professional Image and Presence

  • Improving your first impression and professional presence
  • Dressing and Grooming tips
  • Power of Body Language

Presenting your Personal Brand

  • Defining your Unique Selling Proposition (USP)
  • Presenting your key Professional Skills
  • Creating and delivering your elevator speech
  • Your business card and professional presentation
  • Group Activity – Presenting Your Brand

Promote your Personal Brand with Social Media

  • The professional advantages and dangers of using Social Media
  • Types of Social Media for professional success
  • Do’s and Don’ts of your Social Media presence
  • Group Activity – Social Media Case Studies

Personal Branding Action Plan

  • Knowing your outcome and setting SMART goals
  • Increasing your confidence and self esteem
  • Anchoring a Winner Attitude
  • Your 30 day Improvement Plan

Inhouse Training Framework - ADDIE Model

In GIN, we will work with you to modify courses or develop one to meet the specific requirements of your business. To assure your investment on training is not wasted and to maximize the value of the in-house program, we apply the ADDIE model – a dynamic, flexible guideline for building effective training and performance support tools. You may learn more about ADDIE model here.

Contact Us for Quotation

Contact us now for training at the Venue and Date of your choice throughout Malaysia and Internationally. Do let us know what is your expectation, number of participants, participants' profile and your preferred date and venue.