The carriage of goods by sea and waterway has been, and will remain the major transportation mode in international trade. With more and more new markets opening up, the dependability of global shipping services soar even higher and broader.

However in another hidden perspective, the shipping community, particularly cargo owner and service provider have to encounter boundless challenges. These destructive factors could erode a firm’s profitability, contractual commitment and product life cycles.

With the Contract of Affreightment, shipping operators of all kinds are being protected and immunized. Hence, cargo owners need to be aware of how, where and when they shipped. Their cargo in the perspective of product life cycle needs to be monitored and managed in line with shipping capability and capacity chosen.


2 Days

Who Should Attend

This workshop is specially designed Senior Management of companies in the supply chain. Is beneficial and relevant to personnel from:

  • Procurement
  • Finance
  • Marketing
  • Distribution
  • Logistics
  • Planning


By the end of the session, you would be able to:

  • Demonstrate the shipping aims need to be tactical focused in mitigating risks
  • Understand how shipping irregularities and weaknesses create vulnerabilities
  • Identify how shipping conveyance constraints erode the profit zone
  • Familiarize the levels of risks in the shipping distribution chain
  • Understand the various costs elements encountered in shipping
  • Execute effective shipping reduction contingency plans and objectives

Course Outlines

Appraising the Firm’s Current Processes and Operations Status

  • Contractual engagement of shipping service providers
  • Freight forwarders scope of roles and responsibilities
  • Carrier’s conditions in the carriage of goods by sea

Probing the Levels of Shipping Performance and Conveyance Gaps

  • The shipping procurement time versus customer demand time
  • The stages of departure transit and arrival orientation
  • The cargo flow interaction with document and process flow

Analyzing the Bill of Lading in the Selection and Execution Stage

  • Differences between a master and house bill of lading
  • Complications of various virtual bill of lading interpreted
  • Implications of the types of bill of lading in practice

Clarifying the Classification of Freight Rates and Cargo Types

  • The Freight All Kind rate in general cargo
  • The Commodity Box rate in specific cargo
  • The Consolidation rate in groupage cargo

Detecting the FCL/LCL Movement of Cargo and Risks Apportioning

  • Execution of the FCL/FCL shipment
  • Execution of the LCL/LCL shipment
  • Execution of the FCL/LCL/FCL shipment

Managing the Global Shipping Strategy Options and Objectives

  • Cross functioning of the various bill of ladings
  • Cross utilization of the different modes of transport
  • Cross consolidating and de-consolidating of cargo

Evaluating Shipping Providers Performance Metrics and Costs Implied

  • Weaknesses of the global transportation process
  • Pitfalls of the transportation management process
  • Constraints of the carrier evaluation process

Inhouse Training Framework - ADDIE Model

In GIN, we will work with you to modify courses or develop one to meet the specific requirements of your business. To assure your investment on training is not wasted and to maximize the value of the in-house program, we apply the ADDIE model – a dynamic, flexible guideline for building effective training and performance support tools. You may learn more about ADDIE model here.

Contact Us for Quotation

Contact us now for training at the Venue and Date of your choice throughout Malaysia and Internationally. Do let us know what is your expectation, number of participants, participants' profile and your preferred date and venue.